+Screen Media

+ ADVERTISING TAKES A NEW COURSE…

19,000 screens in internet cafes all over the country will become the most effective means to offer products to consumers as ScreenMedia and e-NNOVA join efforts to commercialize a novel alternative means of advertising.   

Bogotá, August 2009 – The strategic alliance between e-NNOVA and Screenmedia launches the most effective alternative means of advertising in the market. This means allows advertisers to broadcast their brands/trademarks through thousands of screens in internet cafes and educational institutions throughout the country.   

Through the three “impacts” offered to the web-surfer (screen-saver, desktop’s wallpaper and web home page), e-NNOVA and ScreenMedia provides advertisers with the chance to communicate the values of their products and services, achieving a direct interaction between the consumers and the brand/trademark as well as increased visits to their own websites. But there are more advantages, as advertisers will also be able to develop market studies and databases in a timely and cost effective manner through the use of entertaining tools for information gathering. 

According to recent reports of the Estudio Colombiano de Internet, 62% of Colombians that accessed internet, through July until December 2008, did so through centers of public access with cost (internet cafes), which reaffirms the viability and effectiveness of this means.   

We are currently present in Bogota, Medellin, Cali and Pereira. We will soon be present in Barranquilla, Cartagena, Bucaramanga, Manizales and Armenia. These are just some of the cities in which this commercial alliance is planning to increase the number of screens, guarantying a significant presence throughout the national territory and, of course, the possibility to implement your firm’s advertising strategy in a timely and effective manner.

The interest and confidence of brands such as Súper Ricas, Incauca, Kotex teens, Topitop, Movistar, Coca Cola, McDonald's, Nike, Nokia, Postobon,Samsung, Cafam, Comcel, El Tiempo and the Alcaldía Mayor de Bogotá has been growing and comments, as well as results, have been extremely positive. Rodrigo Silva, Marketing Manager of Super Ricas, and one of our clients with the largest presence and advertisement share, states “we have understood that the social dynamics and the way in which people perceive the world have been radically modified and, as a result, we now want to send our messages through this new technological means”. 

e-NNOVA and ScreenMedia are uniting forces to create the best alternative advertising and digital entertainment for its clients. Don’t miss the opportunity to “dress up” the internet cafes and educational institutions of the country with your brand/trademark.